Five Helpful Tips on Maximizing Your Investment in Direct Mail

1. Make maildates. The lost revenue can never be recaptured.

2. Your readers are smart and they want to become involved. Give them copy that rewards their intelligence and channels their investment into support for your cause.

3. Each letter in the Housefile series should briefly "fit" with the prior letter and close by setting the table for the future.

4. Positive based copy that involves donors in solving negatives and meeting deadlines yields the highest net return on your investment.

5. Thank You notes go a long way towards donor retention and upgrading.

For more thoughts on maximizing your investment in direct mail, click HERE.

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